The mission of Friendly Academy is to create clear, real pathways for emerging artists to access verified opportunities within the Saudi music and entertainment ecosystem.

We work to bridge the gap between talent and platforms by activating artists through collaborations, showcases, and placements connected to established industry environments such as MDLBEAST-related activations, Sela initiatives, and Riyadh Season programming.

Friendly Academy does not operate as a closed system. Instead, it functions as a talent pipeline, preparing artists for real-world exposure and positioning them to perform, collaborate, and grow within existing cultural platforms.

Our focus is on:

• Access, not promises
• Execution, not theory
• Opportunities, not waiting lists

By aligning artists with active industry channels, Friendly Academy ensures that talent is developed through experience, performance, and visibility, not speculation.