CHOSEN Founder, Visionary Leader, DJ & Creative Director
Founder of Friendly House
CHOSEN is the founder and driving force behind Friendly House, a creative ecosystem built to elevate music, film, and cultural expression in Saudi Arabia.
He leads the long-term strategy, vision, and creative direction of the brand from events and artist development to cinematic studios and future education programs.
"Friendly House is more than a platform it is a movement built around community, innovation, and Saudi creative excellence.”
CHOSEN’s leadership is focused on scalability, opportunity creation, and building a cultural legacy that will shape the future of the region’s music industry.
Visionary Leader & Strategist
With a strong understanding of the Saudi entertainment landscape, CHOSEN is at the center of Friendly House’s growth and expansion.
He leads the concept development, brand identity, community building, and long-term creative direction of all Friendly House initiatives including:
• Friendly House Studios – cinematic DJ performances filmed across Saudi Arabia
• Friendly House Events – curated, invite-only cultural gatherings
• Friendly Academy – developing upcoming DJs and creatives
• Friendly Membership – a selective network connecting Saudi creatives
His vision is rooted in building an ecosystem that produces long-term value, supports emerging talent, and represents Saudi Arabia’s creative future on global stages.
CHOSEN the Artist
As an artist, CHOSEN is a creative DJ and Musician known for his instinctive, high-energy style.
He blends Peaktime Techno and Melodic Techno into powerful, emotional journeys crafted live, freestyle, unrehearsed, and driven entirely by intuition.
Artistic Identity
• Multidisciplinary creative DJ, musician, and director
• Known for freestyle performances shaped in real time
• Builds cinematic sonic stories with emotional depth
• Recognized for his visual aesthetic, stage presence, and distinctive energy
His artistic vision and visual direction define the identity of Friendly House, giving the brand its strong, recognizable creative signature.
Creative Director
Beyond performing, CHOSEN creates the visual language and artistic identity of Friendly House.
He directs creative concepts, brand aesthetics, artist styling, and the cinematic direction of Friendly House Studios.
His role blends sound, storytelling, fashion, and motion - building a unified experience that defines Friendly House’s cultural identity.
The Vision
CHOSEN is building Friendly House as a long-term cultural venture that brings together artists, filmmakers, designers, and innovators.
His mission is to:
• Elevate Saudi & Local talent
• Build sustainable creative careers
• Develop world-class cultural experiences
• Create opportunities for future generations
• Represent the Saudi sound and aesthetic globally
Founder Statement:
“Saudi Arabia is full of creative brilliance! but what was missing
was connection. A home. A place where creatives could align, grow,
and build something meaningful together. Friendly House is our
contribution to the future of the Saudi creative scene: a space for
talent, culture, storytelling, and opportunity."
from Riyadh, Saudi Arabia.