CHOSEN is the founder and driving force behind Friendly House, a creative ecosystem built to elevate music, film, and cultural expression in Saudi Arabia.

He leads the long-term strategy, vision, and creative direction of the brand — from live events and artist development to cinematic studios and future education programs.

“Friendly House is more than a platform — it is a movement built around community, innovation, and Saudi creative excellence.” — CHOSEN

CHOSEN’s leadership is focused on scalability, opportunity creation, and building a cultural legacy that will help shape the future of the region’s music industry.